5 Key Takeaways on the Road to Dominating Options
If you have a small architectural firm, your budget for marketing is probably limited just like the others. That means you have to be strategic about it to attract new work. The good news is, there are plenty of ways to make this possible, even for free.
Social media is something most architects have been quite slow in adopting, even if it offers huge possibilities in terms of netting clients. Social media is hardly a fad. People come here to talk about their lives. Some social media sites are made exclusively for architects and their clients or potential clients, and there are general sites like Facebook, which is for everybody. The idea is to listen and be part of the conversation.
If there’s one thing you should invest in as an architect, even with a limited marketing budget, it’s a professionally designed website. It’s a core component of your brand. Most importantly, it should be a website made for your clients. In fact, everything you do affects your brand, from your website right down to the car you drive. At the end of the day, the brand you build should make people trust you.
Networking can be likened to planting seeds – you won’t know which are going to sprout and bear a new client, whether directly or through an acquaintance or connection. So go out and tell the world about what you do, but always keep it real and authentic.
Among the most cost-effective but effective ways of marketing your architectural firm is sending out email newsletters regularly to both current and future clients. When someone in your circle needs an architect, you will be top of mind.
There’s a lot of technology now that you can use not just to boost your efficiency at work, but also to help you manage your client’s expectations. For instance, 3D visualization and modeling tools let you and your client see what the project will cost or look like even before the space plan is done.
Marketing your firm online is cheap and effective, but there are other ways to do it for the same cost and results. Getting involved in community groups is one example. Find a group that is consistent with your target market or with people who can link you up with your target market. For instance, join an animal rights group to meet prospective vet clinic clients or just animal lovers who might be interested in remodeling or building new homes.
Finally, make sure your existing clients are happy so they will talk about you in all the positive ways. Remember that word of mouth is still the most powerful marketing tool you can use. Clients speaking well of you, is marketing.